Nike sb dunk low

The reintroduction of the Dunk is the only touchpoint that demonstrates Nike SB’s attitude towards skateboarding. Like the Air Jordan 1, the original Dunk emerged as a skateboarding secret in the mid-80s thanks to its design and cost, often below retail due to overproduction. And every icon wore them. Rather than conform to the most advanced technology, SB’s design department collaborated with riders to reinvent the Dunk as a more skateable version while preserving its traditional look and lines. In 2002, original team members Reese Forbes, Gino Iannucci, Richard Mulder and Danny Supa were all given permission to customize the Dunk Low Pro SB to their specifications. This led to the famous “Colors By” collection, which recalls the Dunk in the collective context of skateboarding. After all these years, the success of the SB Dunk was made possible by Nike's strategic marketing decisions: they opted for major figures from the skate (or underground) scene rather than popular personalities. The Dunk model strengthened the recognition of the skateboarding community and improved the brand's status in pop culture. The clash between sneakerheads and fashionistas continued to increase, with a multitude of collectors competing for partnerships and limited copies of the Dunk. At the same time, the skate community was doing everything it could to preserve the Nike SB Dunk as an emblem of their subculture. After a period of eclipse by more minimalist models, the revival of the Blazer gave life to the Nike SB Dunk. These sneakers, thanks to partnerships with major streetwear brands like Off-White and the creation of new models with a vintage look, are taking on a second life. The Nike SB Dunk remains an iconic model, known for its iconic look and ability to conform to fashion while preserving its skateboarding roots. The Nike SB Dunk collection is available at MILK in-store and online at milk-store.com