DIME

Dime is one of the nuggets highlighted at Milk. The brand's credo? Never take yourself seriously, enough to convince those for whom going for it and experimenting is a vital need. Discover our Dime collection, a fine selection of clothing and accessories with 5-star design. For skating or going out in town, the Dime pieces spotted and chosen by our team will clearly be the best allies for your style!

Dime, pure relaxation

The Dime adventure began in 2015 with a blog powered by a crew of skaters from Montreal. It’s the desire to put the Montreal skate scene on the map that motivates Antoine Asselin, Phil Lavoie and Vince Tsang to create video content and share it online. More than just a virtual diary, Dime now presents itself as a streetwear label in perfect harmony with the preferred aesthetic codes of 2.0 riders. The three creators of Dime continue to convey their passion for skiing through unique posts and events. Each year, for example, the Dime Glory Challenge is held in the heart of the Canadian metropolis where Dime was born. Taking the form of a non-conformist skateboarding competition, the Dime Glory Challenge celebrates the authentic values and lifestyle of skateboarders from the 1980s to 2000s. Having become an essential reference for fans of skating in Canada, the Dime brand today has the ambition to make itself known to all new and experienced skaters from here and elsewhere, an objective worthy of its talent and his uniqueness. Milk offers you a great overview of Dime's creations, to shop without further delay on our site and in our physical stores in Nantes and La Baule.

(Re)discover urban fashion made in MTL with Dime

Our Dime collection is available in the form of t-shirts, hoodies, shirts, bombers, shorts, pants, hats, caps and socks with XXL logos, atypical visuals, perfect colors and comfort. amazing. Then create a 100% Dime outfit for summer or winter from our e-shop, to pair with one of the pairs of sneakers from the Dime x Vans or Asics x Dime collaborations. Renew or complete your wardrobe in the best conditions thanks to our vast selection of Dime clothing and accessories to wear together or separately every day. Because Dime is also a state of mind, you can also find functional and decorative objects in the colors of the Montreal brand among our thousand and one references. Glass, ashtray, key ring: think about Dime to diversify your collection of screen-printed objects and to make exceptional gifts for lovers of skate culture and/or graphics in your entourage. With well-executed artistic direction, Dime manages to appeal to a wide audience, from athletes to streetwear enthusiasts. Minimalist or ultra graphic, the Dime products selected by us ultimately create the trend instead of following it.