CHAMPION

A specialist in sportswear fashion since 1919, Champion is coming to Milk to the delight of athletes and other fans of casual looks. Take a look at the Champion clothing selected by our team to find the future basics of your wardrobe, between t-shirts, sweatshirts and jogging pants. Minimalist or more creative, the pieces of the American brand have everything to convince fans of sporty and urban styles.

Champion clothing, 100 years of history and not a wrinkle

Like many other brands before and after it, Champion is a family project, this time led by three American brothers named Feinbloom. Initially named Knickerbocker Knitting Mills, their company specialized from the beginning in the creation of sports clothing and equipment. Today, Champion still asserts its presence and reputation in the world of sport. Its iconic hooded sweatshirt, the Reverse Wave, created in 1938 and patented in 1952, proves the timelessness of most Champion clothing. The brand, originally from the United States, has dressed many sports teams over time. Champion clothing also found its place in the first university sports outfits, starting with those of the University of Michigan in the 1930s. The Reverse Wave sweatshirt was born in this context: the first technical sweatshirt on the market, it was cut by placing the fleece crosswise to limit the risk of shrinkage linked to frequent washing of sportswear. Champion did not stop at a single innovation. In 1967, the sports equipment manufacturer invented nylon jersey knit, a soft and lightweight material first designed for American football matches and training, then basketball. The following year, the brand also thought of women and developed its first collections of women's clothing for sports. Thanks to an excellent capacity for renewal and adaptation, Champion also collaborates with other mainstream or more intimate brands to imagine clothing with high aesthetic potential. From the ready-to-wear brand Rick Owens to the emblematic labels of streetwear and skatewear (Off-White, Stüssy, Supreme, etc.), Champion definitely surrounds itself with winners.

Dress yourself in 100% Champion through the Milk catalog

Whether you are a beginner or an experienced athlete, experience the best compromise between comfort and style with the Champion clothing from our selection. Tops and bottoms, these pieces will be the preferred partners for your ease, your confidence and your freedom of movement during each indoor or outdoor sports session. Find in particular the Reverse Wave sweatshirt, a legendary Champion garment relaunched in Europe to celebrate the 60th anniversary of its official patent, on our e-shop and in stores in Nantes and La Baule. Pair it with elasticated jogging pants in a matching or mismatched color for a 100% comfortable outfit or play on contrasts by opting for a casual skirt by Champion to complete your look. A fan of collaborations, our team also introduces you to Champion clothing collections co-created with must-have brands: Beams Boy, Beastie Boys, Coca Cola, etc. With Milk, shop for unique pieces that may become collector's items in a few years! Envoyer des commentaires Panneaux latéraux Historique Enregistrées